The issue that arises is: where is the content located? If it's not yet available, there's no need to worry because dummy copy can be used as a substitute. However, what happens if the content doesn't fit the space provided? Perhaps the text is too short, there are too many headings, the images are too large or too small, or everything fits, but it just doesn't look right.

A dissatisfied client who has a reason for their dissatisfaction can be addressed, but a client who is unhappy but can't pinpoint why is even more problematic. In such cases, it's likely that there was a lack of collaboration, communication, checkpoints, or a failure to agree upon or specify the required process granularity. Such a situation indicates a content strategy that has gone wrong right from the beginning.

On the flip side, how can content be evaluated without design? Typography, colors, layout, and styles are all critical components that convey important signals beyond mere textual content. Hierarchies of information, weight, emphasis, oblique stresses, priorities, and other subtle cues also have visual and emotional appeal to the reader.